Hello my friends,
Who is this Gary Vaynerchuk (pronounced Vay-ner-chuk) person and why is he getting major media play and what is he doing? I’m glad you asked. For many of my colleagues that are operating businesses online, we all know that this guy is making things happen in a big way! He first captured everyones attention with his unique approach to personal branding and business strategies. He transformed his traditional retail local wine business into an industry leader Wine Library TV (www.tv.winelibrary.com), by leveraging social media tools to promote the company. He is blunt and very dynamic on stage during his speaking engagements and engages his audiences every step of the way. Gary alsoÂ authored the books “Crush It“, that made itÂ on the NY Times Bestseller last year and now has his latest book “The Thank You Economy“, areÂ out in bookstores everywhere.
I was watching this guy on “The Morning Joe” TV show on CNBC one day,Â discussing the power of social media and the the leverage it have for businesses and brands that are looking for a better way to do business in the 21st century. There areÂ many different ways of reaching out to your customers via both online and offlineÂ methods whichÂ are very exciting, efficientÂ and profitable. TheÂ traditional advertising and branding methodsÂ of writing a big check forÂ Television and/or print mediaÂ are no longer the only game in town! It was alsoÂ mentioned that he had over a million followers on twitter, so for whatever reason, I decided to send him a tweet regarding the comments on the show and to my surprise, a couple of hours later he responded. Talking about being responsive to your following, I couldn’t believe this happened and wondered, “Does he respond to the other 999,999 followers like that?
I had the pleasure of meeting Gary at a recent marketing conference (Gary Vee in the Big D) to hear him speak,Â get myÂ books signed and briefly go overÂ some current business strategies that Iwas using similar to his business. The main takeaway from our discussion was the word Hustle; Keep Hustling! There are timesÂ when business may progress slower than you anticipate or youÂ feel overwhelmed with projects or people’s demands in front of you. No worries, take a break, regroup and get back to Hustling.
Â The reason the term “Hustling” isÂ so important is because in business, companiesÂ are growing day by day with more creative minds sitting in the lab coming up with the next product to take the masses by storm. There is no time to sit back and get comfortable because someone else is out there grinding and making things happen. Are you Hustling? If so, go ahead and start “Crushing It“ with your next product or service offering.Â
Â You can review or pick the books up here below.
I love to read your comments or connect with me and let’s make it happen!