Remember those old Superman movies and Lone Ranger television shows and how these “heroes” would be caught up in one chaotic situation after another and somehow, some way, they would manage to pull it off with that “Surprise and Delight” and to the viewing audience amazement, to save the day again.
I know that’s all Hollywood and studio creation however from my time and experiences of being around strong and true leaders, I can state that there is some truth to it when it comes to “pulling the rabbit out of the hat”, like a few of the leaders I am associated with are known to say.
“A true leader always keeps an element of surprise up his sleeve, which others cannot grasp but which keeps his public excited and breathless.” -Charles de Gaulle
In my reading and studying different acts of leadership, I am back to discussing the remainder of the simple concepts of leadership by Dave Kerpen, and I like the points he is making when it comes to this concept of Surprise and Delight with customers.
**Most people like surprises in their day-to-day lives. Like-able leaders under promise and over-deliver, assuring that customers and staff are surprised in a positive way. There are a plethora of ways to surprise without spending extra money – a smile, We all like to be delighted — surprise and delight create incredible word-of-mouth marketing opportunities. And there is nothing more word-of-mouth-worthy than surprise and delight — random acts of brand kindness toward your consumers.
The element of surprise often consists of giving away things for free This one on the house and can make a customer day. But what sort of effect does that have on your business bottom line? You can read more about Dave’s take on this the effect on a business bottom line here.
I know the Superman and Lone Ranger act may only show up a few times in your business and you may not have to go that far to “save the world, however, there still are things that can come up on a daily basis that you should have your “Surprise and Delight” offering ready to go.
Thanks again for reading this post and if this has inspired you to think of your “Surprise and Delight” offering to your customers, then please like and share with others and make a comment. Below are some of the benefits that we offer through our partner teams for driven persons and leaders, interested in my primary online business for making multiple income streams.
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pjackson@theactiononline.com
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**Concepts and quotes taken from David Kerpen, co-founder and CEO of Likeable, NY Times best-selling author and keynote speaker.
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