Hello my friends,

At a recent online marketing conference, I had the pleasure to meet and talk with Carbon Copy Pro’s C0-Founder Jay Kubasek. Carbon Copy Pro, which is the largest internet marketing education platform in the world.  He was a keynote speaker and while listening to his presentation on stage, the question I heard from an audience member sitting next to me was; “Is Jay Kubasek Serious?” The question was raised because this audience member was seemingly expecting a magic formula for how to be successful with an online business and when Jay explained the 3 Steps for Success in terms of the  “X, Y, Z Factors”, that person couldn’t believe and understand how simple it was. Now I mean simple in terms of the clarity and not being complicated however this doesn’t mean that these 3 factors are easy!

Here are Jay’s 3 Factors for Success:

 1. X Factor – Why? You need to figure out your Why. Why do you want to be an entrepreneur? Why do you want an online business or whatever type of opportunity you want to pursue? What is the pain or discomfort that is bothering you to the point of why you are in this industry? This X Factor is the foundation of success and is developed through your core values. Right now, Take 2 minutes and think about why you are doing what you are doing. Very few people can communicate why they do something. This why has to be purpose driven and include other people. Jay suggests spending at least a week to discover your Why.

2. Y Factor – Skills? Determine the way you will take action. You need to develop a plan and strategy and work smarter. Jay suggests spending a least a week to learn the basics of marketing and sales skills.

3. Z Factor – Leverage? Learn how to leverage yourself and apply the resources around you to increase your effectiveness in your business. The most powerful form of leadership is the person with the most leverage. Having leverage develops leadership and authority and you can use this skill to build your teams and your business. Jay suggests spending a week to learn how to apply leverage.

Figure out who you are, why you do what you do and what do you want

I have been around many of the leaders long enough to know that the mindset is the most vital element in personal and business development. There are no magic formulas or “blue pills” to take to automatically make you a success. I did encourage the person with that question to reflect on these statements and go home and get to work if they are serious about going to the next level. I do want to leave you with one more nugget from Jay; “Tell your story and Inspire people, there is not much competition out here in the marketplace with your story.” Great comment Jay!

Feel free to comment and/or tell me your “Why,

Make it HAPPEN!!!

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Action Jackson

Internet Marketer and Business Coach at Action Online Marketing, LLC
Patrick "Action" Jackson is a former NFL Football Player and now serves as an Online Marketer, Business Coach, Inspirational Speaker and Published Author. I believe in personal growth and self development, which is why I read 2 new books per month as well as stay active in mastermind groups, to keep the iron sharpen for better opportunities and challenges. No matter how much we think, plan, study and learn, nothing happens until we Take Action and Make it HAPPEN!!!

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