Building Relationships is the Key to Long Term Business Success

In your business, no matter what industry, one of the most important things you can do is build relationships with your prospects.

networking relationships

You have created videos, blogposts and articles, training webinars and products that speak to your potential business partners. You have gone out and marketed those bog posts through free and paid advertising mediums and people have come to your website and opted in to your newsletter or email list through your auto-responder. What a great feeling to see the many number of prospects on a daily basis opting in to your site because they see value and something of benefit to them and their business. Now your work really gets started as you go about building relationships with them.

With your auto-responder, it is important to email your list daily. This is how you’re going to build that trust and the feeling that they know you and like you. As you’re writing your emails, think about what it is that your readers want. It is important to know their wants, needs, and fears so those issues can be effectively addressed with your product offers and solutions.

As you’re writing your emails, think of everyone you are contacting as a personal friend of yours. You want to communicate with them in this manner. Be conversational, be excited, and most of all, be sincere.

Know the hot emotional buttons of your prospect and make sure you use those in your communications.

What is the one thing that your prospect wants more than anything?
What is the one thing they would like to change about their life?
Find out what your prospect wants and give it to them!
Talk directly to your prospect by using their name and also phrasing your statements using “you” statements.
This makes the writing much more personal!

Create Interest by Telling Stories or giving them Testimonials.

People don’t like theories and they don’t need facts. They like real life examples with real life people involved.
Everyone loves reading a good story and keep in mind that facts tell, but it’s the stories that sell.
People are online looking for solutions or answers. Don’t try to sell them right away, get their attention, keep them reading, explain the BENEFITS, build the relationship, create a desire for your offer… and then ask for the sale.

Always keep in mind your prospect in a person just like you. Treat them as you would like to be treated and you will have no problem building relationships and having long term success in your business!

If you are stuck on building relationships with your clientele or email list, please connect with me and my team and we will get you moving forward the right way.
Work with Me,


Patrick Jackson “The Action Online”
pjackson@theactiononline.com
972-836-8466

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Action Jackson

Internet Marketer and Business Coach at Action Online Marketing, LLC
Patrick "Action" Jackson is a former NFL Football Player and now serves as an Online Marketer, Business Coach, Inspirational Speaker and Published Author. I believe in personal growth and self development, which is why I read 2 new books per month as well as stay active in mastermind groups, to keep the iron sharpen for better opportunities and challenges. No matter how much we think, plan, study and learn, nothing happens until we Take Action and Make it HAPPEN!!!

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