Archive for April, 2013

Selling or Marketing – Which One Should You Be Doing?

Will Your Business Benefit from Selling or Marketing?

Tired of chasing those business prospects that seem to have the same excuse for no-showing you on the appointment? What about making over 200 phone calls until your fingers turn red, only to have talked with 10 people to maybe set 4-5 appointments with 1 or 2 sales out of it?

I do understand that in many sales jobs this is a requirement and a necessary business practice to be successful however technology has allowed changes in the marketplace that will allow business to take place on a much faster and productive level than times before. The answer to this question, should you be selling or marketing will determine whether your  business and revenues will grow at a faster pace than before.

This post will briefly address why myself and other internet marketers choose to lean toward the marketing aspect of doing business online as oppose to selling. Not that anything is wrong with selling because at the end of the day, sales is where the money exchanges hands however there is a paradigm shift going in business especially online that can assist your business ten-fold when it comes to aligning your prospects and target market with what you have to sell.

empower sales and marketing

In the old way of getting prospects to buy your products or make sales, it required different skills. It required you being a salesperson, requiring you to spend lots of time on the phone. You had to go through the numbers of dials and contacts and push through a lot of no’s and rejections. This was the old paradigm! In most cases it no longer works and is not quite effective as in times past.

I was in insurance sales for 14 years and during this time-frame it kept my family fed and a roof over our heads. However I faced burnout with all of the travel to appointments, pounding the phones everyday and just the grind of it all. When I came across people that were operating their business on the internet and using marketing skills and systems, I was convinced that this was the way to go.

We are operating in a different world now where with just a click of the mouse and your product or business brand can be promoted globally in seconds and when this happens, it’s just a matter of time before the sales kick in. When you use newsletters, blogs, classified ads, social media platforms, paid ads and other marketing tools and systems properly, this will give your business leverage in more than one or two places and actually make sales come easier.

You want to structure your business where your marketing efforts are performing most of the heavy lifting in getting your product message out to the marketplace and this will save you and your operations time and money on the back-end. Have you ever heard of the the acronym S.Y.S.T.E.M., which means to save your self time, energy, money and this is what marketing can do for you.

You want to build the business based more on the marketing side and not so much on the sales side because when you utilize the sales aspect, you have to base everything on sales skills and sales ideas which entails going through the numbers only. With marketing the leverage will allow you to be in several places at once this will allow the sales cycle to move in strategic unified flow.

Take a look at your business operations and how revenue is coming in. Keep in mind that in some traditional business, the selling model is needed and the marketing aspect may take a back seat when it comes to what’s really driving the revenue and profits however I asked you to review your business operations because if there is a fit to develop a marketing gameplan to your business, please connect with me and our marketing group. This is why people want to get involve and work with us because of our training and mastermind practices in our business.

If you like today’s post then please like and share with others and make a comment.
Make it HAPPEN!!!

 

P. Jackson
pjackson@theactiononline.com
ONLINE_GROUP

P. S. Got questions? Just click around and get your answers…
Click here to review the Top Blogging Platform that pays 100% Commissions to Affiliates!

The Action Online Group is an informal mastermind team that have partnerships with Top Internet Marketers,
Offline Marketers, 6 & 7 Figure Income Earners! Below are some of the benefits that is offered through our
partner teams for driven persons and leaders, interested in my primary online business for making multiple
income streams.
Team Updates for the Week!

Think and Grow Rich Morning Mindset Call (8am CST – 712-432-0900 Access Code 565762#)
Empower Hour Call (Every Monday 8pm CST – 209-255-1040)
Part #1 – Blog Daily
Part #2 Share your blog with the world!
Email Your Contact Lists
Email to Your Personal Facebook wall, Pages & Groups and other Social media platforms.

Market Daily
Invest into some kind of paid marketing today if you have the budget!

 

Are You Strong Enough to Make a Decision?

empower decision making
There are a lot of different things we could focus on as you read this post from Aki relaying one of his brother’s David’s stories and a few powerful concepts, like the ability that you possess for instant change, and the power of acting quickly when you make a decision.

Today, lets talk about the decision making process, and the need for acting quickly. When people who really move mountains learn something, or know about something that they need to do. Do you know when they decide, and do you know when they take action on that decision? THEN, right then.

You see, a lot of people make a decision in their mind that they are going to do what it takes to accomplish their goals. Then reality sets in, and they realize that it actually takes some work.

Then, rather that taking action they might sit around and try to plan everything so that it is perfect before they do their big push. It might seem like there is a lot of work getting done here because the person is in front of their computer going through training modules, and spending hours a day trying to get the website to look perfect, or building that perfect custom header for their facebook page.

Look, I know from experience, because I’ve been guilty of doing it at times myself.

Are You Open For Business?
The truth is that selling stuff is what is going to make you money on the internet. Well, funny enough, that is the exact same thing that is going to make you money in a traditional business.

There was this crazy dude that owned a restaurant. He spent all day at work, and ran most of the restaurant by himself because he wanted to control everything and no employees seemed to do it as perfect as he could.

This guy had this idea in his head that the restaurant needed to look absolutely perfect every day before he opened the doors. He would spend the entire day cleaning, and then open up the doors for 30 minutes at the end of the day and take on customers.

Okay, I made that story up, but a lot of people are running their online businesses like that, and they are wondering why they aren’t earning money.
You would never make money at a business if it were closed 8 hours per day while you were waxing every table, cleaning every last speck of dust, and making everything perfect before you opened the doors and actually let customers come in for one tiny little hour.

What’s my point?
Focus on production. Focus on income producing activities.
If you are thinking about joining the Empower Network, just make a decision to join. Once you have made that decision, take immediate action and get the message out in front of as many eyeballs as you can.

You earn money when your doors are open for business.
There are some fun people out there that start a business and they open it up for one hour, and 3 people walk in the door. The first 3 customers that walk in the door, don’t buy anything, and they get so upset that they close the door, close the business, and blame everyone that sold them supplies for scamming them.

I don’t think I even need to put an income disclaimer in this one because I am making the point pretty clear.  However, just to put a smile on an FTC agent, I’ll clarify the point that incomes vary, and our full income disclosure is updated daily.

Can you make money with the Empower Network? Yes, A LOT of it. How do you make money? What’s the secret? The secret is that you make money when products are sold. Therefore, spend your time doing stuff that is focused on selling stuff.
Follow the 8 core commitments.
Focus on getting 2 sales per day.
Meet us at the events.
I’ll see you at the next event,

If you like today’s post then please like and share with others and make a comment.

Make it HAPPEN!!!

 

P. Jackson
pjackson@theactiononline.com
ONLINE_GROUP

P. S. Got questions? Just click around and get your answers…
Click here to review the Top Blogging Platform that pays 100% Commissions to Affiliates!

The Action Online Group is an informal mastermind team that have partnerships with Top Internet Marketers,
Offline Marketers, 6 & 7 Figure Income Earners! Below are some of the benefits that is offered through our
partner teams for driven persons and leaders, interested in my primary online business for making multiple
income streams.
Team Updates for the Week!

Think and Grow Rich Morning Mindset Call (8am CST – 712-432-0900 Access Code 565762#)
Empower Hour Call (Every Monday 8pm CST – 209-255-1040)
Part #1 – Blog Daily
Part #2  Share your blog with the world!
Email Your Contact Lists
Email to Your Personal Facebook wall, Pages & Groups and other Social media platforms.

Market Daily
Invest into some kind of paid marketing today if you have the budget!

 

Your Mastermind Team is at the Next Event

Mastermind teams are incredibly powerful, and when you leverage them, your business will change. What is the best place to form these masterminds? Get to the next live event! Every great mastermind team that I know of began after two or more people met in person. I’m sure there is some cosmic exception to that, but it is rare. The best place to meet people that are moving and thinking in the same direction is to meet them at the events.

Empower network SanDiego-2012-87

I like what this master marketer has to say; “There ain’t nothin more powerful on earth than two or more people who are gathered with the same purpose, same vision, speaking the same thing, active in the same direction. There ain’t nothin’ more powerful than that. That can break through obstacles that doesn’t even make sense that they could even be broken through, that seem to not be able to be broken through, and you guys can do things you can’t even imagine when you do that.” (David Wood)

You can build strong relationships over the internet. They get cemented into reality when you meet in person. Go to the events with the intentions of having breakthroughs, and with expanding your circle of friends that are moving in the same direction. It is the best way to utilize this powerful force. When 2 or 3 are gathered together with a common vision, anything is possible. When you get around 5000 of them together, magic happens. I’ll see you at the next event!

If you like today’s post then please like and share with others and make a comment.

Make it HAPPEN!!!

 

P. Jackson
pjackson@theactiononline.com
ONLINE_GROUP

P. S. Got questions? Just click around and get your answers…
Click here to review the Top Blogging Platform that pays 100% Commissions to Affiliates!

The Action Online Group is an informal mastermind team that have partnerships with Top Internet Marketers,
Offline Marketers, 6 & 7 Figure Income Earners! Below are some of the benefits that is offered through our
partner teams for driven persons and leaders, interested in my primary online business for making multiple
income streams.
Team Updates for the Week!

Think and Grow Rich Morning Mindset Call (8am CST – 712-432-0900 Access Code 565762#)
Empower Hour Call (Every Monday 8pm CST – 209-255-1040)
Part #1 – Blog Daily
Part #2 – Share your blog with the world!
Email Your Contact Lists
Email to Your Personal Facebook wall, Pages & Groups and other Social media platforms.

Market Daily
Invest into some kind of paid marketing today if you have the budget!

 

Have this question came up in your space lately? What do you really do? We entrepreneurs wear many hats when it comes to our work/life balance I believe the picture below sums it up best when it comes to the perception of what our business and life looks like to others as well as ourselves.

As a content producer I want so bad to write more material on this post however I will defer to the picture , the quote, “A picture is worth a 1000 words”  is very true in this case. By the way, summer time is just around the corner and the two images of what my friends and society think I do looks pretty good.

Now let me get back to working hard so that I can prove to my friends and society that they are both right when it comes to entrepreneurs!

entrepreneur2

If you like today’s post then please like and share with others and make a comment.
Make it HAPPEN!!!

 

P. Jackson
pjackson@theactiononline.com
ONLINE_GROUP

The Action Online Group is an informal mastermind team that have partnerships with Top Internet Marketers,
Offline Marketers, 6 & 7 Figure Income Earners! Below are some of the benefits that is offered through our
partner teams for driven persons and leaders, interested in my primary online business for making multiple
income streams.

P. S. Got questions? Just click around and get your answers…

Click here to review the Top Blogging Platform that pays 100% Commissions to Affiliates!

Team Updates for the Week!

Think and Grow Rich Morning Mindset Call (8am CST – 712-432-0900 Access Code 565762#)
Empower Hour Call (Every Monday 8pm CST – 209-255-1040)
Part #1 – Blog Daily
Part #2 – Share your blog with the world!
Email Your Contact Lists
Email to Your Personal Facebook wall, Pages & Groups and other Social media platforms.

Market Daily
Invest into some kind of paid marketing today if you have the budget!

 

I Can Relate to Kevin Ware’s Leg injury

This is a personal post that I thought I’d share to help someone going through injury or a major physical setback on what they love and enjoy doing. Like so many others over the weekend, I took some time to watch the NCAA Men Basketball tournament and had a chance to see the Louisville vs Duke game and view Kevin Ware’s leg injury as it happened and I immediately had a flashback to what happened to me some 21 years ago. While playing for the Atlanta Falcons, I had suffered a slight ankle break that caused me to eventually take an injury settlement and leave the team and fortunately have my football rights signed over to the Ohio Glory of the World League.

Action_Jackson...OhioGlory_001_(2)Playing for the Glory allowed me the chance to get back into game action and regroup for the NFL again. We traveled to Barcelona, Spain to play a game and during that game I suffered a dislocated foot, broken ankle and fibula all on one play that would eventually be the end of my playing career. Even though my leg was damaged, the injury looked extremely worse than what it was because my foot was going the complete opposite of what it should be and I can tell from the look on the guys faces that it was pretty bad.

However, the flashback that I had when I lay on the football field after suffering that injury, was not so much the pain that I felt but my reaction to what was going on around me. With all of the chaos going on with the trainers working on me, the coaches and players all watching with through their hands over there faces and even my own thoughts and feelings of panic, was starting to affect me. A memory that never fades was the peace and stillness that came over me as I lay on the field. It was my right foot that was broken however I calmly asked the doctor that was cutting through the tape and material on that injured foot if he could cut the tape off of my left shoe because I needed to get something important to me.

Everyone kept saying that “Hey, it’s your right foot that is injured”, however I kept insisting that they would cut the tape off of the left shoe. During my playing career I would always write on a piece of paper, the Bible Scripture, Philippians 4:13 – I Can Do All Things through Jesus Christ which Strengthens Me” and I would wrap this up with tape and put it in my sock. I would tell myself that no matter what happens on the field, good or bad, that I would still be standing on God’s word. Even though this injury would be the last time that I would ever step on the field again in actual game competition, I knew that if I could just get my hands on that piece of tape with those words on it, everything would be alright.

Now here is where it gets better because just like Kevin Ware as he lay on the court in excruciating pain, he had enough will and emotion built up in him to tell his teammates and coaches to “Go Win the Game!” This is what hit me the most because as soon as I heard this mentioned by Coach Pitino, I recalled what happened during our game. As I was laying on the stretcher to be taken off the field, the guy (linebacker) that landed on my leg came up to me pretty distraught and emotional and he kept apologizing and saying that he couldn’t play the rest of the game. I remember telling him in a firm voice to get back out there on the field and play! Keep playing and don’t worry about me. If you can’t play the game for yourself, then you better go play it for me! Even though I lay there in pain and with thoughts of this possibly being the last time I played, I truly believed that the strength and fire in that message that came out of me to that guy was from God.

Kevin Ware seem to be a good-hearted young man and I pray that the young man’s leg heal again to the point where he can continue playing and living out his dream. As an older man now I can advise him and others that are rehabilitating from injury, to give everything he has in this rehabilitation process and surround himself with positive people to get through the isolation periods and minor setbacks. I remember when I returned home after surgery, one of my football buddies (Larry Centers – Arizona Cardinals) left me a message on my answering machine that really encouraged me through the rehab process and I will pass it on to Kevin and others and that message was, “I feel sorry for that leg because I know you are going to work the hell out of it!” That’s what I did too!

Also I want to encourage him further that for some reason, if his leg will not heal to the point of resuming his basketball playing career again, one thing that’s not broken is the ability to dream again. A year after my injury and at this present time, thanks be to God first, the doctors and medical staff, my family and close friends, I am walking and running fine and I’m still dreaming and working hard on my dreams. Yes, I get a little emotional thinking back on those times however I’m at peace because I can truthfully say that I practiced and played the game with everything I had in me. So go to work on that leg and keep dreaming young man, keep dreaming because You got plenty of life and achievements ahead of you!
Sincerely,

Patrick Jackson

empower recipe1This post will help someone as soon as you finish reading it. I just got off a call listening to a guy that made over $700k in 60 days and he laid out what I termed the “Recipes for Success” in practical terms. This guy, Vick, is a master internet marketer and “King of Online Traffic” and I am glad to call him a mentor that doesn’t mind sharing the information that has enabled him to be on top of this internet marketing business.

In 2013, the word that I am hearing over and over from several top marketers and leaders is the word Creating. Be a creator, think about an issue or a problem and create a solution or a better way of doing things. So all of you that have a vision, a dream and you have something that you want, well this information is for you.

Below are 7 Recipes for Success from Vick that I want to share with you that you can implement in any field of endeavor:
1. Create from your Why – really dig deep on your real why. Your why will be bigger than the money. Wanting to have the money is nice however you must have a vision that is bigger … Why do I want to do what I am doing? Sit down and talk with you spouse or loved one and discuss what you really have in mind and on your heart to do. Many times when they see your commitment and that burning desire inside of you, that may be the connection needed to bring you closer.

2. Have No Plan B – no other options to focus on but the one you stake your claim on. Vick stated in his opinion that, “most people are failing because they have a plan B and they get comfortable.”

3. Have Crystal Clear Goals – If you don’t know where you are going, then you will probably end up there. When you are crystal clear on your goals and direction, you more than likely will be successful no matter what distraction or hurdle that may come your way.

4. Watch Your Environment – eliminate as much negativity as you can. Be brutal with the people you are around and the people you allow to be around you. Protect your time and space from these intrusions.

5. Take Massive Action – do what you see the leaders are doing and do it now! The key to taking massive action is being clear on the first four parts of the recipe. Most people take massive action without taking time to do the first four points. They are grinding it out however they are not producing the results that they are looking for. When you are doing this it’s like looking for the sunrise in the west; it’s not going to happen! When you have the first four points clear along with having the right tools, the right vehicle and the right people around you, then you can have anything you want if you want it bad enough.

6. Attend the Events – this is where you are around like-minded people that are congregated together for the same outcome, to learn and get better at what they do. You also may find your next business partners and/or idea that can propel your business higher.

7. Forget about the Money! When you do this, when your why is bigger than the money, you will actually forget about the money. Yes, you and me need money to function in this world that we live in, however when the money start coming in and possibly more than you can imagine, then this is where your why will really come into play at this point. Think about a guy like Steve Jobs, the late CEO of Apple, where I am sure he had plenty of money however he wasn’t creating these major products from a standpoint of making money but of making a difference, an impact.
That my friends, is the simple Recipe for Success and Living on Purpose from a master marketer’s standpoint.

If you like today’s post then please like and share with others and make a comment.
Make it HAPPEN!!!

 

P. Jackson
pjackson@theactiononline.com
ONLINE_GROUP
The Action Online Group is an informal mastermind team that have partnerships with Top Internet Marketers,
Offline Marketers, 6 & 7 Figure Income Earners! Below are some of the benefits that is offered through our
partner teams for driven persons and leaders, interested in my primary online business for making multiple
income streams.

P. S. Got questions? Just click around and get your answers…

Click here to review the Top Blogging Platform that pays 100% Commissions to Affiliates!

Click here to see more Dynamic Facebook Cash Training (You are on Facebook anyway, may as well get paid for it)

Click here for Practical Action Tips for Go Getters!

Team Updates for the Week!
Think and Grow Rich Morning Mindset Call (8am CST – 712-432-0900 Access Code 565762#)
Empower Hour Call (Every Monday 8pm CST – 209-255-1040)
Part #1 – Blog Daily
Part #2 – Share your blog with the world!
Email Your Contact Lists
Email to Your Personal Facebook wall, Pages & Groups and other Social media platforms.

Market Daily
Invest into some kind of paid marketing today if you have the budget!

 

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